COURSE
Typography Foundations
A 14-day email course that teaches you to see, think about, and use type — one lesson a day, 10 minutes at a time.
Why this matters
You already use typography every day. You just don't know it yet.
Every email you send. Every document you format. Every slide you build. Every website you quietly find hard to read. Typography is already shaping how people receive your work — whether you're thinking about it or not.
Most people aren't thinking about it. That's not their fault. Typography is one of those disciplines that nobody teaches unless you study design, and design schools spend years on it. There are no shortcuts in most curricula, no quick-start guides that actually hold up, and most books are either too basic to be useful or too technical to be readable.
Typography Foundations is the course that fills that gap. Not a tutorial. Not a checklist. A proper grounding in the ideas — delivered in a format that fits into real life.
The course
14 days. One idea at a time
Typography Foundations is delivered entirely by email. One lesson per day, for 14 days. Each lesson covers a single concept — fully argued, clearly written, ready to use.
No platform to log into. No video to scrub through. No cohort to keep up with. Just one well-written email each morning, and 24 hours to let the idea settle before the next one arrives.
What you'll learn
The full 14-day curriculum
Lesson list:
Day 1 — What is typography?
Day 2 — A brief history of type
Day 3 — Anatomy of a typeface
Day 4 — Serif vs sans-serif
Day 5 — Font vs typeface
Day 6 — Type size and scale
Day 7 — Line length and measure
Day 8 — Line spacing (leading)
Day 9 — Alignment
Day 10 — Choosing a typeface
Day 11 — Pairing typefaces
Day 12 — Paragraphs and spacing
Day 13 — Type colour and weight
Day 14 — Putting it all together
14 days. 14 lessons. One idea at a time.
Why it's built this way
One lesson a day works better than a course you binge.
Most online courses fail the same way: too much content, delivered too fast, with no time to actually absorb it. You finish a module and retain a fraction of what you watched. You close the tab and never open it again.
Typography Foundations is built on a different principle.
One idea per day. Each lesson covers a single concept, fully. Between lessons, your brain has 24 hours to encounter the idea in the real world — notice the leading on a website, spot an alignment problem, recognise a type colour that's off. That encounter is where learning actually happens.
Spaced repetition, built in. Later lessons reference earlier ones. By day 11, when you're learning about typeface pairing, you're also quietly revising x-height, type colour, and measure — without realising you're doing it. That layering moves ideas from short-term recall into genuine understanding.
No catch-up pressure. Miss a day? The email waits in your inbox. There's no cohort, no live session, no expiry date. The structure rewards consistency, but it doesn't punish life.
Research in cognitive science consistently shows that distributed learning — small amounts spread over time — produces stronger retention than massed learning, even when total time spent is the same. Fourteen days of ten minutes each will leave a deeper mark than a single afternoon of two hours.
Good typography isn't a talent. It's something you learn. Start here.
Enrol today and your first email arrives within minutes. The glossary follows an hour later. Your first lesson lands tomorrow morning.
